Strategic
Approach on Integrating Quality Management Principles into University
Educational Processes
Aurel Mihail Ț ȚU 1,2, *, Doina BANCIU 2,
Alina Bianca POP 3, Constantin OPREAN 4,2
1 Lucian Blaga University of Sibiu, 10 Victoriei Street, 550024, Sibiu, Romania; ORCID No.
0000-0002-0054-6535; mihail.titu@ulbsibiu.ro (corresponding author)
2 Academy of Romanian Scientists, 3 Ilfov Street,
050094 Bucharest, Romania, banciu.doina@gmail.com
3 Technical University of Cluj-Napoca, 62A Victor
Babes Street, 430083, Baia Mare, Maramureş,
Romania; ORCID No. 0000-0002-4784-8485; bianca.bontiu@gmail.com
4 Lucian Blaga University of Sibiu, 10 Victoriei Street, 550024, Sibiu, Romania; ORCID No.
0000-0002-1710-0660; constantin.oprean@ulbsibiu.ro
Received: July 28, 2024
Revised: September 20, 2024
Accepted: October 31, 2024
Published: December 16, 2024
Abstract: This
paper explores in depth the strategic integration of quality management in
universities, with a focus on its multidimensional impact on operational
efficiency, adaptability to changes in the external environment and on the
quality of education offered. Through a rigorous analysis of the literature
and existing practices in Romanian universities, the research aims to
identify and critically evaluate effective methods of implementing quality
management principles, to examine in detail their impact on the student
experience, both in terms of satisfaction and academic outcomes, and to
formulate concrete and actionable recommendations for optimizing educational
processes. The research results demonstrate that a strategic approach to
quality management, which integrates quality principles and tools into all
aspects of university activity, can lead to significant improvements in the
quality of education, measured by indicators such as student success rates,
student satisfaction with teaching, learning and support services, and
external recognition and appreciation of the institution. Furthermore, the
study highlights that quality management can enhance the ability of
universities to adapt to rapid changes in the economic, social, and
technological environment by developing an organizational culture based on
continuous learning, innovation, and customer orientation. In conclusion,
this paper emphasizes the strategic importance of quality management in
higher education, arguing that it is not only a tool to ensure compliance
with standards, but also a catalyst for change and continuous improvement. By
providing a critical perspective on the challenges and opportunities related
to the implementation of quality management in universities, as well as by
formulating practical recommendations, the study contributes to the
development of a sound conceptual and methodological framework for the
optimization of higher education in Romania. |
Keywords: Quality
management, Educational processes, Strategic
approach, Higher education, Academic efficiency. |